Branding African heritage isn’t optional, it’s the bridge from potential to power and ultimately ownership translated into wealth. MoonLook’s digital programme invites you to cross it, building brands that honor the past while claiming the future.

Imagine pouring your heart and soul into building a brand, only to find it stuck in a rut. This is a reality many brands face when they hit a growth plateau. It can feel disheartening, especially when the market is buzzing with new ideas and fresh faces. But don’t lose hope ! This is the perfect moment for a brand to take a step back, reflect, and reinvent itself.

In today’s competitive market, branding is more than just a logo or a catchy tagline—it’s about telling a story, connecting with your audience, and standing out in a meaningful way. One powerful way to achieve this is by incorporating Adinkra symbols into your branding.

The objective, to catalyze a creative synergy within the Foumbanese community: to bring together the different actors of crafts - established artisans, students and apprentices - from various specialties such as foundry, pottery, sculpture and manual engraving. By bringing them together in a space dedicated to innovation over a concentrated period, the program seeks to stimulate collaboration...