Retail, Business insights Nelly Wandji Retail, Business insights Nelly Wandji

The Gather House : Community-driven commerce in the heart of Lagos

As I moved through the space, I was struck by how Gather House Lagos had transformed from its origins as pop-up markets at Alliance Française into this permanent beacon of community-driven commerce. The evening's celebrations felt like a natural extension of the space's mission—recognizing not just individual success but the collective power of creative's entrepreneurship in Lagos.

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Business strategies, Retail, Innovation Nelly Wandji Business strategies, Retail, Innovation Nelly Wandji

How to face Shein in Africa

While African countries, individually, regionally, or on a pan-African scale, are still struggling to adjust their policies and recalibrate their strategies to effectively protect their domestic market, it is crucial to act quickly at the business level. Pending a coordinated and effective response from governments, it is imperative to propose concrete strategies to strengthen the resilience of local brands and reposition them distinctively in the market.

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Branding, Retail, Craftsmanship, Innovation Nelly Wandji Branding, Retail, Craftsmanship, Innovation Nelly Wandji

Tradition and innovation 2

The objective, to catalyze a creative synergy within the Foumbanese community: to bring together the different actors of crafts - established artisans, students and apprentices - from various specialties such as foundry, pottery, sculpture and manual engraving. By bringing them together in a space dedicated to innovation over a concentrated period, the program seeks to stimulate collaboration...

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