Our mission extends beyond individual success stories. We're building an ecosystem that nurtures talent, fosters innovation, and creates lasting economic impact. By doing so, we're not only empowering creatives but also reshaping the narrative of an entire continent.

Collaborating with nearly 150 brands and creatives over different categories has not only allowed us to contribute to generate revenues for the creatives but also the learn to become who we are today. Yes this journey has transformed us and though us invaluable lessons that we have incorporate to the foundation of the organization we want to build for the future.

For the first time, the official program includes a section dedicated to design. Under the curatorship of Ousmane Mbaye, a self-taught Senegalese designer, the biennale enriches its exhibition offerings with new creative sectors that highlight the interconnection between contemporary art, design, fashion, and the diversity of crafts in Africa.

Faced with major challenges, African producers and artisans must get into step and adapt to a dynamic that has become internationalized and is coming close to home with the transformation of the distribution sector. Here are some ideas:

Alara Lagos

The objective, to catalyze a creative synergy within the Foumbanese community: to bring together the different actors of crafts - established artisans, students and apprentices - from various specialties such as foundry, pottery, sculpture and manual engraving. By bringing them together in a space dedicated to innovation over a concentrated period, the program seeks to stimulate collaboration...

In this digital-focused perspective, crafts are often overlooked. They are not integrated into this vision of development and do not benefit from specific programs, adequate funding or in-depth training.

African luxury artisans must overcome many challenges of financing, infrastructure, branding and recognition to establish themselves in the highly competitive international luxury market.

And despite these challenges, African craftsmanship has enormous potential to position itself in the global luxury market.

It all begins with an idea.

In 2014, with a wealth of experience in luxury retail management for top European heritage brands, as a founder I brought a unique blend of expertise and passion to the creation of our firm. This background in the high-stakes world of luxury retail provided me a deep understanding of the intricacies of brand positioning, customer experience, and market dynamics, setting the stage for an ambitious venture for African brands : MOONLOOK