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MoonLook I Crafting memorable brands & experiences.
HOME
AGENCY
PROJECTS
ACADEMY
CHRONICLES
Start with us
HOME
AGENCY
PROJECTS
ACADEMY
CHRONICLES
Start with us

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Cultural renaissance and economic transformation 2/2
Business insights Nelly Wandji 25/04/2025 Business insights Nelly Wandji 25/04/2025

Cultural renaissance and economic transformation 2/2

By gathering diverse perspectives, we aim to help our sector, global institutions and policy makers on the continent to better understand the challenges faced by creatives while identifying actionable solutions to transform the potential to enable prosperity.

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The Death of AGOA and the Future of AfCFTA
Business strategies, Trade Nelly Wandji 08/04/2025 Business strategies, Trade Nelly Wandji 08/04/2025

The Death of AGOA and the Future of AfCFTA

The end of AGOA would mark a major turning point for African countries that have structured their textile industries around exports to the United States. The strategies adopted by Rwanda, Kenya, Benin, and Lesotho offer valuable lessons on resilience and vulnerabilities in this scenario.

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What are the main challenges that African designers face ?
Business insights, Craftsmanship Nelly Wandji 01/09/2024 Business insights, Craftsmanship Nelly Wandji 01/09/2024

What are the main challenges that African designers face ?

African luxury artisans must overcome many challenges of financing, infrastructure, branding and recognition to establish themselves in the highly competitive international luxury market.

And despite these challenges, African craftsmanship has enormous potential to position itself in the global luxury market.

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