Masterclass: How to build sustainable, rooted, and global African brands

The Création Botswana experience, by uniting talents, mentors, and institutions around a shared vision, demonstrates the possibility of moving beyond individualism to build a resilient, inclusive, and innovative ecosystem. Sustainability in Africa is plural: it is rooted in heritage, fueled by innovation, and embodied by social and economic impact. The testimonies of industry leaders remind us that a brand’s strength lies not only in its aesthetic or market appeal, but also in the depth of its story, management rigor, and community commitment.

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