By gathering diverse perspectives, we aim to help our sector, global institutions and policy makers on the continent to better understand the challenges faced by creatives while identifying actionable solutions to transform the potential to enable prosperity.

As the world younguest’s continent economy is emerging, a powerful narrative is unfolding with stories such as Eki,s. While conventional wisdom often casts doubt on creative pursuits, viewing them as risky career paths, a new generation of visionaries is rewriting the rules of success.

Simply throwing money at the problem, as Shein is attempting to do, doesn't address the root causes. I mean we have seen this kind of “aid to development” distracts from the fact that those who give from the front door to aid Africa’s development are actually taking more from the back door.

Our mission extends beyond individual success stories. We're building an ecosystem that nurtures talent, fosters innovation, and creates lasting economic impact. By doing so, we're not only empowering creatives but also reshaping the narrative of an entire continent.