African luxury artisans must overcome many challenges of financing, infrastructure, branding and recognition to establish themselves in the highly competitive international luxury market.

And despite these challenges, African craftsmanship has enormous potential to position itself in the global luxury market.

It all begins with an idea.

In 2014, with a wealth of experience in luxury retail management for top European heritage brands, as a founder I brought a unique blend of expertise and passion to the creation of our firm. This background in the high-stakes world of luxury retail provided me a deep understanding of the intricacies of brand positioning, customer experience, and market dynamics, setting the stage for an ambitious venture for African brands : MOONLOOK