Let’s be clear: “Made in Africa” is an origin story, not a positioning strategy. The real work is in what happens next, living and articulating a promise for those you are uniquely positioned to serve. Brands who suceed do so, not because they are African, or made in Africa but because they dare to make relevance, listening, and deep value central to everything they do.

Imagine pouring your heart and soul into building a brand, only to find it stuck in a rut. This is a reality many brands face when they hit a growth plateau. It can feel disheartening, especially when the market is buzzing with new ideas and fresh faces. But don’t lose hope ! This is the perfect moment for a brand to take a step back, reflect, and reinvent itself.

In today’s competitive market, branding is more than just a logo or a catchy tagline—it’s about telling a story, connecting with your audience, and standing out in a meaningful way. One powerful way to achieve this is by incorporating Adinkra symbols into your branding.