Business insights, Culture Nelly Wandji Business insights, Culture Nelly Wandji

Design tourism: Lagos leads, Africa follows

So yes, design tourism in Africa is still young. And Lagos is showing us the blueprint: build consistently, empower private creatives, activate the entire city, and position culture as infrastructure, not afterthought. When that happens, every visitor becomes an ambassador, every conversation becomes a potential partnership, and every activation reinforces a city's identity as a creative capital worth visiting, not just for tourism, but for business, for collaboration, for the future.
This year season is still young. Visit Lagos and experience it.

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